ViewFi Ad Specs & Creative Asset Guide

This document outlines all the creative assets required to launch a ViewFi video reward campaign. Share this with your creative agency so they can prepare and deliver assets in the correct formats and dimensions.

Video Asset

The primary campaign asset. Viewers must watch this video before claiming their reward.

Notes:

• Videos are automatically transcoded to HLS and DASH for adaptive streaming
• YouTube URLs can also be used instead of uploading a file
• The viewer must watch 95%+ of the video to unlock the reward

Campaign Images

These images are used across the campaign widget, social sharing, and ad delivery.

Splash Image (Hero Image)

The main visual shown before the viewer plays the video. Also used as the default end screen background.

Design tips:

• Should work as a standalone hero image — it's the first thing viewers see
• Avoid small text — this image scales down on mobile
• Leave space for the play button overlay (center of image)
• Used as the default social sharing image if no custom meta image is set

Brand Logo

Displayed on the splash screen, end screen, and social share images.

Design tips:

• Use a transparent PNG for best appearance against different backgrounds
• Logo is auto-scaled — provide the highest quality version available
• Appears in the top area of the splash screen and social meta images

Desktop End Card

Custom background shown after video completion on desktop/landscape viewports.

Mobile End Card

Custom background shown after video completion on mobile/portrait viewports.

Design tips for end cards:

• The claim button and reward text overlay on top of these images
• Keep the center area clear for UI elements
• Use brand colors and imagery that reinforce the reward message

Favicon

Browser tab icon for the campaign page.

Reward Asset (Optional)

A visual shown alongside the reward on the success screen. Can be a 3D model, animation, or static image.

Social Sharing / Meta Images

These are the preview images shown when someone shares the campaign link on social media. They are auto-generated from your splash image and logo, but can be overridden with custom images.

Note: If you provide a splash image and brand logo, these are generated automatically. Only provide custom meta images if you want a different creative for social sharing.

Campaign-Type Specific Requirements

Each campaign type has the same base assets (video, splash, logo) plus type-specific data. Here's what your team needs to prepare for each:

Lead Gen / Sign-Up

Drive viewers to a sign-up page after watching the video.

Creative notes: The end screen shows a prominent CTA button that opens the sign-up URL. Design your splash image to tease the value of signing up.

Coupon / Discount Code

Distribute promo codes to viewers.

CSV format for bulk codes:

code
SAVE20-AAAA
SAVE20-BBBB
SAVE20-CCCC

Voucher

Digital vouchers for products or services.

Contest / Giveaway

Prize-based competitions where viewers enter by watching.

Creative notes: Design splash and end cards that showcase the prize. Urgency messaging (e.g. "Limited time") performs well.

Airdrop (USDC)

Distribute USDC tokens via blockchain (Arc/Aptos or Base/Ethereum L2).

Note: Airdrop campaigns are restricted to the main video-rewards.com domain (no custom subdomains) due to bot protection requirements.

Roblox UGC

Distribute in-game Roblox items to viewers who watch the video.

See the Roblox Integration Guide for full setup instructions.

Fortnite Reward

Distribute V-Bucks codes, cosmetic codes, or Epic Games rewards.

CSV format for bulk codes:

fortnite_code
VBUCKS-XXXX-YYYY-ZZZZ
VBUCKS-AAAA-BBBB-CCCC

See the Fortnite Integration Guide for full setup instructions.

NFT Mint

NFT minting campaigns.

Ad Tag Delivery Formats

If you're distributing the campaign through ad networks or DSPs, these are the supported formats:

IAB Standard Ad Sizes

Tag Formats

CTV (Connected TV)

For campaigns on Roku, Fire TV, Samsung TV, etc.:

See the CTV Integration Guide for VAST tag URLs and partner integration.

Quick Reference: Asset Checklist by Campaign Type

Use this checklist to ensure your creative agency delivers everything needed.

All Campaign Types

• Video — MP4, 1080p, 16:9, under 200 MB
• Splash Image — 1200 x 630 px, PNG/JPEG
• Brand Logo — 400px wide, PNG with transparent background
• Desktop End Card — 1920 x 1080 px, PNG/JPEG (optional)
• Mobile End Card — 1080 x 1920 px, PNG/JPEG (optional)
• Favicon — 32x32 or 64x64, ICO/PNG (optional)
• Custom Social Image — 1200 x 630 px (optional, auto-generated)

Lead Gen

• All base assets above
• Sign-up URL
• CTA button text
• Description of sign-up value

Coupon

• All base assets above
• Coupon code(s) — single code or CSV file
• Redemption instructions

Voucher

• All base assets above
• Voucher codes — CSV file
• Voucher description
• Redemption instructions

Contest

• All base assets above
• Prize title and description

Airdrop

• All base assets above
• USDC amount per claim
• Funded wallet (Arc or Base)

Roblox UGC

• All base assets above
• Roblox Place ID
• UGC item configured in experience
• Lua scripts installed (provided by ViewFi)

Fortnite

• All base assets above
• Fortnite codes — single code or CSV file
• Redemption instructions

File Delivery

Upload all assets directly to the ViewFi campaign editor at app.viewfi.io. The editor accepts drag-and-drop uploads for all asset types.

For CSV code files (coupons, vouchers, Fortnite codes), upload them in the Rewards tab of the campaign editor.

Questions?

Contact the ViewFi team or see the full documentation for detailed guides on each campaign type.