layout: default title: Campaign Management permalink: /campaign-management/

Campaign Management

Comprehensive guide to managing campaigns on the ViewFi.

Campaign Lifecycle

Draft Mode

• Purpose: Development and testing phase
• Features:
  • Full editing capabilities
  • Asset uploads and configuration
  • Template selection
  • No public access

Test Mode

• Purpose: Internal testing and validation
• Features:
  • Live preview functionality
  • Staff-only access
  • Mock authentication flows
  • Analytics tracking

Live Mode

• Purpose: Public deployment
• Features:
  • Full public access
  • Real reward distribution
  • Complete analytics
  • Production authentication

Campaign Types

Single Reward Campaigns

• One-time reward per user
• Perfect for product launches
• High engagement rates

Unique Link Campaigns

• Personalized reward links
• Email-based distribution
• Detailed tracking per recipient

Recurring Campaigns

• Multiple claims allowed
• Daily/weekly limits
• Long-term engagement

Brand Seat Management

Hierarchical Structure

Organization → Brand Seat → Campaign

Brand Seat Features

• Visual Identity: Logo, colors, branding
• Team Management: Role-based access control
• Campaign Organization: Grouped by brand
• Analytics Segmentation: Brand-specific insights

Team Roles

• Owner: Full administrative access
• Admin: Campaign and team management
• Editor: Campaign creation and editing
• Viewer: Read-only access

Asset Management

Required Assets

• Video: Primary ad content (MP4, WEBM)
• Images: Thumbnails, backgrounds, overlays
• Audio: Optional background music

Asset Specifications

• Video: Max 50MB, 1080p recommended
• Images: PNG/JPG, max 10MB each
• Optimal Formats: MP4 for video, PNG for transparency

Upload Process

1. Select asset type
2. Choose or drag files
3. Preview and confirm
4. Automatic optimization

Campaign Configuration

Basic Settings

• Title & Description: Campaign identification
• Status: Draft/Test/Live
• Expiration: Optional end date
• Brand Seat: Required assignment

Reward Configuration

• Type: UGC Coupon, NFT Mint, Info Capture, etc.
• Value: Reward details and parameters
• Distribution: Email, deep link, API webhook

Targeting Options

• Geographic: Country/region restrictions
• Demographic: Age, interests (future)
• Device: Mobile, desktop, tablet
• Time: Schedule campaigns

Analytics Dashboard

Key Metrics

• Views: Total video impressions
• Completion Rate: % watched to end
• Claims: Successful reward distributions
• Conversion Rate: Views to claims ratio

Reporting Features

• Real-time: Live campaign performance
• Historical: Trend analysis
• Export: CSV/PDF reports
• Segmentation: By brand, campaign, time

Performance Optimization

• A/B Testing: Multiple video versions
• Asset Performance: Which assets work best
• Timing Analysis: Optimal posting times
• Audience Insights: User behavior patterns

Best Practices

Campaign Setup

1. Clear Objectives: Define success metrics
2. Quality Assets: High-production video content
3. Compelling Rewards: Valuable, relevant incentives
4. Target Audience: Know your viewers

Optimization Tips

• Short Videos: 15-30 seconds optimal
• Mobile-First: Design for mobile viewing
• Clear CTAs: Obvious reward instructions
• Test Everything: Use test mode extensively

Common Pitfalls

• Poor Video Quality: Reduces engagement
• Unclear Rewards: Confuses users
• Wrong Targeting: Wastes impressions
• No Testing: Leads to launch issues

Integration Guide

Widget Embedding

<iframe 
  src="https://video-rewards.com/widget/campaign-id"
  width="100%" 
  height="600px"
  frameborder="0">
</iframe>

API Integration

// Track video completion
await fetch('/api/campaigns/123/complete', {
  method: 'POST',
  headers: { 'Authorization': 'Bearer ' + apiKey }
});

Webhook Configuration

Configure webhooks for real-time notifications:

• Reward claims
• Video completions
• Campaign status changes

Support

Need help with campaign management? Check our troubleshooting guide or contact support.